How We Used Google Shopping for Global Market Expansion: 992% Rise in Organic Conversions

Google Shopping

In the dynamic world of e-commerce, the potential to tap into international markets can be a game-changer. 

Our client, a renowned e-commerce brand, recognised this potential but needed an established SEO strategy to make it a reality. 

The challenge

While the brand had a strong domestic presence, international markets remained largely untapped. The goal was clear: leverage Google Shopping to enhance the brand’s online visibility and penetrate global markets.

Our strategy

  • Market analysis: Identified key international markets with a high potential for the client’s product range.
  • New Google Shopping setup and optimisation: We set up the account and built out its product listings, ensuring they were optimised for international audiences, both in terms of language and cultural nuances.
  • Optimised product titles, descriptions, and attributes to align with local language and preferences.
  • Ensured the client’s product feed was structured and optimised to meet Google Shopping’s requirements and maximise visibility in international markets.
  • Ensured the product feed adhered to Google Shopping’s best practices for each target country.
  • Local reviews and ratings– Encouraged and managed reviews and ratings on local platforms in target countries to build trust and credibility with international customers.
  • Cross-border SEO- Conducted extensive keyword research and on-page SEO optimisations for each target market to improve organic search visibility in addition to paid campaigns.
  • Content creation- Created informative content based on the keywords targeted towards major global markets. 
  • Mobile optimisation- Ensured that the Google Shopping experience was mobile-friendly, catering to the preferences of mobile shoppers in each country.
  • Continuous monitoring: Regularly monitored performance metrics, making real-time adjustments to ensure sustained growth.

The results

Our SEO strategies successfully leveraged Google Shopping to expand the client’s online presence and tap into international markets. In just over two months (July to September), the results were nothing short of spectacular:

  • Clicks showed a growth of over 255%.
  • Impressions surged by 203%.

Organic conversions increased by a whopping 992%.

Global market expansion

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