And here’s another example of how topical authority can transform a business. Our client, a prominent property agency in Singapore, was facing stagnation in their online presence. They had a robust portfolio but were struggling to reach potential property buyers, renters and landlords.
The challenge was clear: increase clicks and impressions by leveraging topical authority. The project commenced in May 2022, and the results were nothing short of spectacular.
Our strategy
- Comprehensive analysis of user behaviour and query semantics: Understanding what renters and landlords were looking for online.
- Detailed keyword research: Identifying the most relevant primary and secondary keywords related to property rentals.
- Creating a detailed topical map: Winning for relevant keywords and their semantic variations.
- High-quality content production: Crafting engaging and informative content that resonated with both renters and landlords.
- URL hierarchy optimisation: Aligning with the website’s topicality.
- Meta tags optimisation: Sending the right triggers to Google’s NLP algorithm.
- Strategic internal linking: Boosting SEO equity between pages.
- Implementation of structured data (Schema): Providing context to the content.
- Building trust with users: Maintaining high EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) standards.
Results
Within just a year of implementing our topical authority plan, we observed the following groundbreaking results:
- Clicks per month increased by 183.5%.
- Impressions per month soared by 131%.
- The website began ranking for all variations of the targeted primary keywords.
- Some of the most relevant keywords started ranking on the first page of search results.
- The client managed to generate a good volume of monthly leads, close many property sales and rentals.
In a highly competitive industry like property sales and rentals, our client’s success story proves that with the right approach, even the most challenging markets can be conquered.
For anyone looking to increase visibility, drive traffic, and build a robust online presence, topical authority is not just a strategy; it’s a game-changer!
