In the press

GrowthPro's Alvin Koay: Google's AI has rewritten the rules of search

"The real estate on the search results page has been taken over by answers." Alvin Koay on why Google is no longer a traffic machine, and what CMOs should do before their category is answered without them.

The New Growth Metric: AI Share of Voice

In part 2, Koay looks at what happens next. He examines which ASEAN sectors are adapting fastest to AI answer engine optimisation (AEO), why startups may currently hold an unexpected advantage over incumbents, and how growth teams must rethink metrics as AI reshapes digital discovery.

The Growth.pro Strategy to Combat Traditional SEOs

Open for Business

Learn why traffic is declining, and AI mentions matter more. A founder's perspective on the future of SEO and AI search.

Your biggest competitor might be the AI answer itself

In part 1 of his conversation with e27, Growth.pro founder Alvin Koay explained how discovery is shifting from traditional search results to AI-generated answer environments, where being cited by AI systems increasingly determines whether a brand is even considered.

Is SEO Dead? The AI Search Shake Up

Marketing Mojo

In this Marketing Mojo podcast, Alvin Koay explains how AI search, answer engines, and LLMs are reshaping visibility, traffic metrics, and marketing strategy.

Answer Engines Are Your Customers New Best Friends

Very few changes come along that completely flip the table. But Alvin Koay, Founder of Growth.pro, says we are now in the middle of one.