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In part 2, Koay looks at what happens next. He examines which ASEAN sectors are adapting fastest to AI answer engine optimisation (AEO), why startups may currently hold an unexpected advantage over incumbents, and how growth teams must rethink metrics as AI reshapes digital discovery.
In part 1 of his conversation with e27, Zicy co-founder Alvin Koay explained how discovery is shifting from traditional search results to AI-generated answer environments, where being cited by AI systems increasingly determines whether a brand is even considered.
In this episode of Marketing Mojo, we speak with Alvin Koay, Founder and CEO of Growth.pro, about how AI is reshaping digital discovery, why traditional
Growth.pro has spent the past eight years helping businesses win in SEO. But as Google’s interface shifts, search results get buried, and generative AI begins
