Growth.pro
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Media

In the press

Founder commentary and interviews on AI search, answer engines, and the shift from rankings to citations.

In brief

  • Growth.pro founder Alvin Koay on how AI search is changing the way brands are discovered, recommended, and chosen.
  • Why being cited by AI systems, not only ranked by Google, increasingly decides whether a brand is considered.
  • How marketing teams can rethink their metrics as answer engine optimisation (AEO) reshapes digital discovery.
  • Commentary across the major AI answer engines: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode.
e27: The New Growth Metric: AI Share of Voice
Article e27 ·

The New Growth Metric: AI Share of Voice

In part 2, Koay looks at what happens next. He examines which ASEAN sectors are adapting fastest to AI answer engine optimisation (AEO), why startups may currently hold an unexpected advantage over incumbents, and how growth teams must rethink metrics as AI reshapes digital discovery.

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BFM 89.9: The Growth Pro Strategy to Combat Traditional SEOs
Podcast BFM 89.9 ·

The Growth Pro Strategy to Combat Traditional SEOs

Open for Business

Learn why traffic is declining, and AI mentions matter more. A founder's perspective on the future of SEO and AI search.

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e27: Your biggest competitor might be the AI answer itself
Article e27 ·

Your biggest competitor might be the AI answer itself

In part 1 of his conversation with e27, Zicy co-founder Alvin Koay explained how discovery is shifting from traditional search results to AI-generated answer environments, where being cited by AI systems increasingly determines whether a brand is even considered.

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BFM 89.9: Is SEO Dead? The AI Search Shake Up
Podcast BFM 89.9 ·

Is SEO Dead? The AI Search Shake Up

Marketing Mojo

In this Marketing Mojo podcast, Alvin Koay explains how AI search, answer engines, and LLMs are reshaping visibility, traffic metrics, and marketing strategy.

Listen
Malaysia SME: Answer Engines Are Your Customers New Best Friends
Article Malaysia SME ·

Answer Engines Are Your Customers New Best Friends

Very few changes come along that completely flip the table. But Alvin Koay, Founder of Growth.pro and its AI clone Zicy.com, says we are now in the middle of one.

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The audit

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