About Us
From SEO Beginnings to AI-Era Leadership: Our Journey Since 1998
From the early days of keyword optimization to today’s AI-first SEO, we’ve evolved alongside search technology to keep our clients at the forefront of digital visibility.
From Rankings to Citations: The Growth.pro Evolution
When our founder, Alvin Koay, started optimizing websites in 1998, Google had just been founded. As search evolved, so did we—from keyword optimization to mobile advertising technology trusted by global brands like SoftBank, Unilever, and P&G.
Today, we stand at the forefront of the AI search revolution, transforming traditional SEO into AI Citation Engineering™ that ensures your brand becomes the source AI pulls into answers—not just ranking #1, but being the authority AI cites.
We have been at the forefront of traditional search, and are now pioneering AI-first strategies for the generative web. We’re not just an SEO agency; we’re your AEO and GEO partners for the future.
The Data Science Advantage in AI-Era SEO
Our team combines SEO expertise with advanced data science capabilities—a rare combination that allows us to decode AI search patterns before they become mainstream.
Our specialists in AEO, entity optimization, structured data implementation, and semantic authority building work together to position your content as the definitive source for AI systems.
This multidisciplinary approach is why we’ve achieved results like:
- 472% traffic growth through AI-optimized strategies
- 4,400% increase in clicks for targeted product categories
- 97% revenue jumps despite declining traditional traffic metrics
Our Mission: Making You Indispensable to AI Search
Our mission evolved from merely aiding businesses to actively partnering with them, shaping their digital narratives, and driving transformative growth in the AI search era.
While corporations have vast resources and global footprints, they often lack the agility, innovation, and personal touch that mid-sized businesses bring to the table.
It became evident that our expertise in AEO/GEO, traditional SEO, technological innovation, and digital marketing could be the catalyst these businesses need—not just to survive in the AI era, but to thrive and lead.
Leadership Team: AI Search Pioneers
Our leadership team combines decades of traditional SEO knowledge with AEO and cutting-edge data science expertise
Pioneer in search optimization since 1998, developed one of the first Google-certified ad serving technologies, and now leading the transition to AI-era SEO strategies.
The Growth.pro Difference:
Why AI Citation Engineering Matters
Traditional SEO agencies focus on rankings that are increasingly irrelevant in the age of AI search. Our approach is fundamentally different:
- Mastering AEO: Engineering Citations and Authority within AI Engines: We position your brand as the authoritative source that AI systems cite directly to users.
- Measuring Business Impact, Not Vanity Metrics: Our success metrics focus on revenue, conversions, and AI visibility—not just traffic and rankings.
- Building Semantic Authority, Not Just Backlinks: Our strategies establish your brand in AI knowledge graphs as the trusted source in your industry.
- Optimizing for Zero-Click Searches, Not Just Website Visits: Our Zero-Click Revenue Recovery™ system transforms AI answers into your business opportunities.
- Future-Proofing Your Digital Presence: As AI search evolves, our data science approach keeps you ahead of algorithm changes.
- Optimizing for GEO: Capturing value in the Generative Search Era.
