How Building Topical Authority With Quality Content Skyrocketed Revenue by 384% for an eCommerce Jewellery Brand

Can a new eCommerce store achieve phenomenal growth in just one year?

This is the story of our journey with a jewellery client who launched their online store in January 2023 but struggled to gain online visibility in the highly competitive industry. We onboarded the client in January 2024.

Results

Our comparison of the last three months of 2023 vs the last three months of 2024 showed the following growth metrics:

  • Impressions increased by 74.4%, significantly enhancing the brand’s visibility.
  • Clicks grew by 83.78%, driving more traffic to their online store.
  • Revenue skyrocketed by 384%, massively boosting their profitability.

Impressions increased, clicks grew. Revenue skyrocketed

Our Strategy

  • Conducted an in-depth analysis to identify high-volume and relevant keywords, covering both short-tail and long-tail keywords to address diverse search intents.
  • Performed user intent analysis to tailor content that precisely meets potential customers’ needs.
  • Built subject authority by creating comprehensive topical maps.
  • Enhanced existing content to make it more engaging and informative, ensuring it aligned with search intent and catered to the best interests of the users.
  • Developed new, high-quality content that resonated with the target audience.
  • Integrated LLMO (Large Language Model Optimization) with traditional SEO practices, improving content relevance and user engagement.
  • Established a strategic internal linking layout to distribute SEO equity effectively.
  • Fixed technical SEO issues such as improving site speed and mobile-friendliness, and ensuring proper indexing of pages.
  • Implemented on-page optimization for targeted keywords.

The dramatic increase in online visibility and revenue is a testament to the power of a well-rounded SEO strategy, proving that even the newest brands can make a big splash!

For more SEO case studies, visit our website at: https://www.growth.pro/seo-case-study

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