Opting for SEO services is like a long term investment on the website.
Prior to formulating SEO services for our client, it is important for us to understand our clients’ business objectives. We start by analysing their needs and marketing and sales performance issues that they are facing.
Our audits are designed to provide valuable insights on SEO feasibility and to give clear directions for a well thought out campaign.
It will be forward-looking – addressing ‘Why’ your business should be taking this tactical path’ instead of ‘How’ …do we go about it.
As a start, a website audit will be carried out to establish a client’s current status in the digital platform. We can plan an overall digital marketing strategy and a Priority Plan for Quickest Wins based on this information.
SEO is an ongoing process. An SEO campaign takes 3-6 months to achieve progressive results. We will engage our client through education and learning along this journey of SEO with us.
The purpose is to find all the technical problems that prevent your website from getting a high ranking on Google. The idea is to let you know where you stand and what rectifications are required to grow your online business.
Factors reviewed during technical SEO Audit
- Technical SEO: Back-end factors such as hosting, indexation and crawlability
- On-site SEO: Front-end ranking signals such as content, keywords, H-tags, and metadata
- Off-page SEO: Link quality and outside references
The audit looks into the potential sales/lead volume and the prospect’s market share percentage based on the overall search demand and Live Time Value (LTV).
The audit is excellent for clients looking to understand how SEO will impact their business in terms of dollar amounts and market share.
Particularly useful for CFOs, CMOs, and market share conscious clients.
Keyword research audit includes:
- Performing competitor keyword research (extracting high-value competitor keywords)
- Targeted content gap analysis between competitors
- Aggregation of keyword research data
- Qualifying keywords by analysing Search Engine Result Page (SERP) content type
- Building a keyword map
- Determining keyword clusters
The audit provides a look into which existing web pages are most suitable for leveraging ongoing SEO work.
This audit is intended for clients who are used to seeing technical SEO audits but are looking for more than just an SEO checklist.
Reviewing a large expanse of the competitive landscape is often a challenge when performing SEO audits. Nailing it down to the exact spots that need to be worked on for the needle to move quickly is what we call the “Sweet Spot Audit.”
The audit provides a report on low hanging fruit keywords for quick results. The characteristics of them are relevant keywords that are already on the bottom of page 1 and top of page 2 with search volume. The emphasis is on bringing quick wins within 30 to 60 days.
The audit is intended for clients who are wary of slow results from previous campaigns. It works great for sites with a large number of pages and keywords associated with the site.
Organic search competitor analysis includes the following key steps:
- Identification of competitors – These include both primary and secondary competitors.
- Grading the competitors based on their domain rating, traffic volumes, indexed keywords, backlinks, etc.
The idea is to compare competing sites for any noteworthy differences in terms of keywords, content, layout, etc. and provides investigative insights.
Some of the metrics include, but are not limited to, referring domains, overall traffic trend, backlinks, keywords visibility, indexation, schema, and content.
The aim is to build a targeted seed keyword list (taken from top listing competitor sites) and assign preliminary intent tags to each keyword.
Content audit refers to creating an inventory of indexable content, followed by analysing performance metrics at the page level. It then comes down to mapping strategic page-level data points.
Indexable content refers to the terms and keywords that a search engine can pick up to drive organic traffic to your website.
Content audit goals may include:
- Remove waste content
- Eliminate keyword cannibalisation
- Link equity
- Identification of critical pages for improvements
The variables that need to be considered for performing a detailed content audit include:
- Determining the index page count
- Assessing the levels of penalty risks
- Align the page count and penalty risks with the audit goals mentioned above.