How do you go from a barely-noticed website to 22,800 organic clicks in just six months, without spending a cent on ads?
That’s exactly what happened when an entertainment client partnered with us in October 2024. With content that wasn’t ranking and organic traffic at a standstill, they needed a smarter approach.
The solution?
A data-backed SEO strategy powered by AI, tuned precisely to what their audience was already searching for.
The Results (Last 6 Months vs Previous 6 Months)
- Clicks: 22.8K vs 2.09K — increased by 990.67%.
- Impressions: 346K vs 26.4K — grew by 1213.04%.
- This massive jump was driven by rapid month-on-month growth, as shown in the graph.
The Strategy That Drove the Growth
We used a regionally focused, AI-enhanced SEO strategy, designed to tap into search behaviour in the entertainment space — where trends move fast, and user interest spikes quickly.
- Data analytics–driven keyword mapping: Used advanced data analytics tools to analyse how related search terms intersect by mapping them over each other. Created a keyword clustering strategy to uncover the most searched phrases within each target location. This helped us prioritise content topics based on actual regional demand rather than broad national volumes.
- AI-assisted content planning: Leveraging AI, we crafted engaging, informative, and SEO-friendly content that aligned with trending keywords in the entertainment niche (e.g., events, artists, viral content).
- Real-time SEO tuning: Used daily performance data to dynamically adjust internal linking, meta titles, and anchor text based on what was gaining traction.
- LLMO-focused content structuring: Optimised all content for large language models to increase discoverability via AI-enhanced search engines.
- Schema & snippet optimisation: Implemented structured data (FAQ, How-to, Event) to boost visibility in featured snippets and SERP enhancements.
- Topic clustering: Grouped content around core entertainment themes to build topical authority and keyword depth.
Why it worked??
Unlike traditional SEO approaches, this campaign was built around data analytics.
The combination of AI-generated topic relevance, regional search behaviour data mapping, and SEO execution ensured that every piece of content met an existing demand.
If you’re still relying on outdated keyword lists and generic blog posts, you’re missing out on the power of adaptive, data-based, AI-led SEO.
For more case studies, visit us at https://www.growth.pro/seo-case-study
