What if your brand name was your secret weapon for driving high-converting traffic—without spending a cent more on ads?
That’s exactly what we uncovered with our client- an outdoor equipment company.
While most brands chase after competitive generic terms, we found a goldmine hiding in plain sight: branded keywords. And once we tapped into it, the results were immediate—and undeniable.
The Challenge
Despite growing awareness of the brand, traffic was leaking to third-party coupon sites and forums. Users searching for:
- “BrandName discount code”
- “BrandName product guide”
- “BrandName installment plan”
Keywords like these were being siphoned off because the brand itself wasn’t ranking for its name-based queries.
We deployed a straightforward yet overlooked SEO tactic—owning the conversation around our brand.
And the Results..
Within just one month, this simple branded keyword optimisation turned into a traffic and revenue machine:
- 76% increase in total clicks.
- 44.69% increase in total impressions.
- 16.67% improvement in CTR.
- The average ranking position improved by 3.5 spots.
- Orders jumped 103%.
- Sales grew by a staggering 97% from search-driven traffic alone.
The Strategy: Branded Keyword Domination
Here’s how we did it:
- Identified branded keyword opportunities using Ahrefs: uncovered high-search branded phrases with clear buyer intent.
- Created targeted landing pages for terms like “BrandName discount code”, “installment guide,” and “product FAQ.”
- Optimised for conversions by ensuring the new pages offered a better user experience than coupon sites or community threads.
- Internal linking strategy through which we funneled SEO equity from high-authority pages to boost rankings of the new branded pages.
The Takeaway
While most SEO campaigns aim to attract new users, we focused on converting those who already had strong intent.
The result?
Lower effort, higher ROI.
If your brand has even a modest level of awareness, branded keyword optimisation might just be your highest-converting SEO move yet.
Own your brand terms—before someone else does!
For more SEO case studies, check out: www.growth.pro/seo-case-study