It out-mentioned every rival in AI answers.
How a B2B commercial interiors firm became the name the engines reached for first, and described well.
19.78% share of voice, leading its set · brand sentiment 78
In short
A B2B commercial interiors firm became the name AI answers named first, and framed well. Across the tracked prompts and five AI engines, the firm reached 66.67% brand mention coverage, a 47.13% citation rate, an average AI ranking of 2.31, the leading 19.78% share of voice in its set, and a brand sentiment score of 78, out-mentioning every rival by a wide margin.
01The starting point
In a considered B2B category where buyers shortlist a handful of firms, this commercial interiors business wanted to be the one the engines named first and described well. Two things mattered to it: how often it appeared relative to competitors, and in what light, since tone shapes a buyer's shortlist as much as presence does.
02What we built
Growth.pro built and ran the firm's AI Visibility Operating System through the PAVA Framework, on the AI Citation Enablement practice, making its expertise and project record easy for AI to find, verify and attribute.
Presence
A consistent, accurate entity definition across the sources AI reads, with stronger category definitions and clearer solution language for AI extraction.
Visibility
Content structured for answer clarity against the comparison and specification queries buyers put to the engines when scoping a project.
Authority
Genuine editorial standing earned through the firm's own channels, guided by our citation-source mapping, so independent sources described the firm accurately and well. We worked the category by topic, reinforcing the themes the firm already led, contesting the ones where several brands compete, and identifying the gaps worth building into next.
Amplification & measurement
Mention, citation, share of voice and sentiment were tracked continuously through our proprietary measurement infrastructure across the five engines.
03The results
Across the tracked prompts and the five engines, the firm reached:
- Brand Mention Coverage of 66.67%. Named in two of every three AI answers in its category.
- Citation Rate of 47.13%, cited in nearly half its answers.
- Average AI Ranking of 2.31 when named.
- AI Share of Voice of 19.78%, the leading share in its set, well ahead of competitors at 4.7% and below.
- A Brand Sentiment score of 78, indicating consistently positive framing in the sources AI reads.
The competitive gap was wide. The firm drew 116 brand mentions across the tracked answers, while its rivals sat between 17 and 42 each, and it earned the highest citation count in the set at 82.
Working the category by topic showed where the firm led, where it was contested, and where the open ground sat.
The traffic was modest in volume but high in intent, as is typical for the category.
04What it means
Out-mentioning every rival by a wide margin, while holding a sentiment score of 78, means the engines were not only naming this firm most often but describing it favourably when they did. In a category where buyers shortlist on both presence and reputation, that combination is decisive. Mention and citation coverage are strong, the framing is positive, and Recommendation is the natural next ground, earned as the lead compounds.
Key questions
How far ahead of rivals can a commercial interiors firm be in AI answers?
This firm drew 116 mentions while its rivals sat between 17 and 42 each, reaching 66.67% mention coverage, a 47.13% citation rate and the leading 19.78% share of voice across five engines.
How were the firm and its category described by AI?
It held a brand sentiment score of 78, consistently positive framing in the sources AI reads, so the engines named it most often and described it favourably when they did.
Which AI engines were measured?
ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, tracked continuously through proprietary measurement infrastructure.
Measurement: AI brand mention and citation rates, share of voice and sentiment across tracked category queries on ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, via Growth.pro's proprietary measurement infrastructure. Client anonymised pending naming permission.
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