CASE STUDY 1
The 2nd chart below shows that the website is ranked higher than even IAB, Digiday, Wikipedia and the nearest competitor is Google themselves.
Out of almost 200 important keywords we are tracking, the average position is 11+ and Google is 23+. Yes, the website wins Google by 2X!
The website is TOP among 2,300 sites for about 125 money keywords in the ultra-competitive niche of mobile advertising. We outrank the likes of Wikipedia, Digiday & Quora. Heck, we even beat Google itself in the global rankings of these 125 keywords.
Out of the 125 keywords, the site has 48 that are ranked at #1, #2 & #3 GLOBALLY and the average ranking is about #10, beating Google by almost 2X (their average rank is about #20)
With the right content that is well-researched for user-intent, keyword phrase and competitor-analyzed, a website can rank very high, even if the competitors are giants in its field. Oc course, you have to combine all these with proper on-site and off-site optimization too.