53% More Clicks on Google + 85% Growth on Bing + 321% on ChatGPT + 333% on Gemini + 450% on Perplexity: Winning With Multimodal Content Strategy for eCommerce

What if your future customers aren’t just searching with text?

What if they’re discovering you through images, social reels, or even Bing’s AI-powered search?

Our client (an eCommerce brand) realised early that relying on plain text SEO was no longer enough. The solution?

A multimodal content strategy that went beyond Google and captured attention across every channel.

The result?

Here’s what we achieved in just six months:

  • Clicks up by 53.61% and impressions grew by 100.38% on Google Web.
  • Image search clicks up by 50.17%.
  • Bing clicks up by 85.6%.
  • Organic social traffic up by 41.02%.
  • ChatGPT sessions up by 321.43%.
  • Perplexity.ai sessions up by 328.57%.
  • Gemini sessions up by 333.33%.
  • Perplexity sessions up by 450%.

53% More Clicks on Google + 85% Growth on Bing + 321% on ChatGPT + 333% on Gemini + 450% on Perplexity: Winning With Multimodal Content Strategy for eCommerce 1

53% More Clicks on Google + 85% Growth on Bing + 321% on ChatGPT + 333% on Gemini + 450% on Perplexity: Winning With Multimodal Content Strategy for eCommerce 2

53% More Clicks on Google + 85% Growth on Bing + 321% on ChatGPT + 333% on Gemini + 450% on Perplexity: Winning With Multimodal Content Strategy for eCommerce 3

53% More Clicks on Google + 85% Growth on Bing + 321% on ChatGPT + 333% on Gemini + 450% on Perplexity: Winning With Multimodal Content Strategy for eCommerce 4

53% More Clicks on Google + 85% Growth on Bing + 321% on ChatGPT + 333% on Gemini + 450% on Perplexity: Winning With Multimodal Content Strategy for eCommerce 5

What we did (Strategy Breakdown)

1. AEO-SEO with a Multimodal Content Focus

We fully embraced Answer Engine Optimisation (AEO) and multimodal content.

Instead of chasing only blue links, we built an ecosystem optimised for:

  • Bing (fueling ChatGPT’s live answers).
  • Google image and visual search.
  • Organic social content that drives SEO signals.

This comprehensive multimodal approach gave the brand wider, stickier visibility.

2. AI-Optimised Multimodal Content Layers

We reimagined high-intent product and category pages by layering:

  • Snippet-ready text content.
  • Optimised image metadata and alt text for visual search.
  • Embedded videos and supporting graphics to strengthen AI context signals.

Result: better indexing and relevance across text, image, and AI-driven search.

3. Multimodal Keyword Mapping

We expanded keyword strategy to match how real buyers search today:

  • Visual and image-based long-tail queries.
  • Trending social keywords across reels and short videos.
  • Voice and conversational modifiers to target AI-driven queries.

This multimodal keyword expansion captured audiences across every platform.

4. Cross-Platform Conversion Tracking

We looked beyond Google Analytics sessions, measuring:

  • Bing and image search-assisted conversions.
  • Social engagement driving organic sessions.
  • Full-funnel paths that integrated text, images, and social journeys.

This gave us a true picture of what multimodal content delivers.

Remember: Your buyers don’t just read—they watch, swipe, and ask AI.

This eCommerce brand didn’t just grow on Google. With a multimodal content strategy, they dominated Bing, visual search, and social- all without chasing empty traffic.

The takeaway?

Multimodal content isn’t optional anymore. It’s how you stay relevant in an AI-driven, hyper-visual world.

For more case studies, visit us at https://www.growth.pro/seo-case-study

Contact Us Now & Start Winning In SEO

More Case Studies

WordPress is popular because of its reliability and ease of use. More …

Every business owner has been there. They are looking for an SEO …

Your website is your most important asset as it is the window …

In the ever-evolving world of SEO, topical authority continues to prove its …

So a big website owner came crying to us for help. He …

As an SEO company, it’s always thrilling to see positive results from …