This client is a bulk contract hardware manufacturer.
One of the major challenges we identified when we first spoke to them was that the company is in a very targeted niche.
Since they do not deal with end-customer products, the search volumes for most of their ‘money keywords’ was low.
The bright side, however, is that every single lead that converts into a customer has a very high lifetime value (LTV) in terms of revenues.
Although the competition is fierce, the cost-per-click (CPC) for the major keywords is above 10 USD.
Our SEO Strategy:
1. Created Comprehensive Content Strategy
Our team figured out the company’s most valuable keyword and wrote a 2000-word pillar article along with relevant images and links. We then built a topic cluster around this piece, that consisted of secondary articles related to the main one.
Although the article was published in May 2019, it wasn’t able to attract Google’s attention since the domain was new.
It was time to move on to the next step..
2. Executed Aggressive Backlink Outreach Campaign
Our outreach team planned to secure opportunities for backlinks from other websites in the same niche so that we would get some links to the pillar and cluster articles.
3. Layered on More Content
Strengthening a website’s existing content has almost always brought results in the past, so we used that strategy here as well.
As soon as we began to see some of the keywords appearing in the lower SERPs (Search Engine Results Page) of Google, we revisited the pillar content and layered it with more valuable and helpful information for readers.
This is a classic case of how carefully researched articles and a well-planned content strategy play a vital role in bringing search traffic to site.
The pillar content and topic cluster brings in 80% of traffic to the brand new site.
Most of our client’s leads come through this traffic.
Our client started to rank globally for major ‘money keywords’, getting valuable leads from various places. Business grew till its maximum production capacity.