Businesses often treat social media and SEO as separate entities.
But what if integrating them could exponentially boost your online presence?
This case study explores how a strategic fusion of social media optimisation and SEO led to remarkable growth in traffic, engagement, and conversions.
Our client, an interior design company, faced stagnant organic traffic and low user engagement. Despite quality products and services, their online visibility was limited, and conversion rates were below industry benchmarks. The challenge was to enhance their digital footprint and turn passive visitors into active, returning customers.
To tackle these issues, we implemented a cohesive strategy that blended social media efforts with SEO initiatives
And the results?
The impact of our Organic Social and SEO synergy was undeniable. Over a 3-month period, the results were dramatic:
Organic Social Growth:
- 104.44% increase in total users (from 19,758 to 40,393)
- 211.18% growth in event count (from 68,248 to 212,375)
- 277.33% increase in returning users (from 600 to 2,264)
- 95.06% surge in new users (from 19,674 to 38,377)
Organic Search Performance:
- 58.28% growth in total users (from 5,813 to 9,201)
- 104.36% increase in event count (from 52,538 to 107,369)
- 53.54% rise in new users (from 5,654 to 8,681)
- 51.78% boost in returning users (from 1,431 to 2,172)
Google Search Console Data:
- 71.51% more clicks (from 6.82K to 11.7K)
- 60.79% higher impressions (from 244K to 393K)
- 7.14% improvement in CTR (from 2.8% to 3%)
- 4-position increase in average ranking (from 13.7 to 17.7)
Our strategies
- Synergise social media and SEO: Developed shareable content tailored for both social media platforms and search engines, ensuring consistency in messaging and keyword usage.
- Profile optimisation: Helped the client to enhance social media profiles with relevant keywords, complete business information, and direct links to the website, boosting credibility and search engine rankings.
- Optimise for cross-platform consistency: Ensured that the brand’s messaging and keywords were consistent across all digital platforms to reinforce brand identity and improve search rankings.
- Cross-promotion: Integrated social media links into the website and vice versa, facilitating seamless navigation and reinforcing brand presence across platforms.
- Analytics integration: Monitored user behaviour from social media referrals using analytics tools, refining strategies based on data-driven insights.
This case study demonstrates that the convergence of social media and SEO is not merely beneficial but essential in today’s interconnected digital ecosystem. By breaking down silos and fostering a unified approach, businesses can achieve remarkable growth in visibility, engagement, and conversions.
Isn’t it time you harnessed the combined power of social media and SEO to elevate your brand’s online presence?
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