01
No locked-in contracts. Month-to-month engagements. The work renews because it earns the renewal, not because of a multi-year lock.
Engagements · Productised. Sequenced.
Built for boards.
A clear path from diagnostic to operating cadence. Four engagement tiers, each with a defined scope, defined output, and defined commitment.
For country-level CMOs of Malaysian enterprise consumer and B2B brands.
Our commitments
Our commitments
to every client.
02
Category exclusivity. For the duration of your engagement, we won't take on a direct competitor in a market where you operate. Finite seats per market: secure your category before a rival does.
The four-tier ladder
Four tiers. One path through.
Each tier has a defined scope and output. Brands typically begin with the Audit, commission the Diagnostic if depth is needed, then settle into the Foundation Retainer as the standard operating cadence, extending into a custom program when scope demands it.
See our case studies for documented outcomes across sectors.
01
Tier 01
AI Visibility Audit
Complimentary
~1 week · Board-ready briefing
Current AI mention rate across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Competitive benchmark against top 3 rivals. Five highest-priority query clusters.
02
Tier 02
PAVA Diagnostic
RM 25,000
Fixed fee · 6 weeks
The deep diagnostic phase. Prompt-universe mapping. Source-ecosystem audit. Competitive citation analysis. Methodology gaps. Output is a written brief; commissioning the retainer is optional.
03
Tier 03 · Default
PAVA Foundation Retainer
From RM 10,000
Per month · Core operating retainer
The standard Growth.pro engagement. All four PAVA pillars in operation at foundational depth, with the AI Citation Enablement practice running across owned and earned channels: entity and authority foundations, citation-ready content architecture, sustained editorial presence, and one continuous measurement layer across all of it. For brands building their AI visibility on solid ground, with room to deepen as results compound.
04
Tier 04 · Bespoke
Custom Program
From RM 20,000
Per month · Scoped to your brand
Built on the Foundation cadence and extended to fit your situation: deeper execution on the pillars that matter most, strategic advisory to the CMO, and multi-market or multi-brand coverage. Scoped with you after the Diagnostic, so the commitment matches the ambition. For brands operating across markets or defending more than one category-leading position.
What is excluded: every retainer
Our methodology standards are non-negotiable.
The exclusions we contract on every retainer. The substance is policy-clean by design.
- 01No paid placements with passing links
- 02No syndicated press releases with optimised anchor text
- 03No contributed or guest articles placed for the host’s ranking signal
- 04No anonymous Wikipedia editing
- 05No AI-generated content at scale
- 06No biased “best-of” listicles
- 07No recommendation poisoning
- 08No incentivised, coordinated, or fabricated reviews
- 09No machine-generated rank-checking traffic
Frequently asked questions
How do I choose the right tier?
Most brands begin with the complimentary AI Visibility Audit, commission the PAVA Diagnostic if deeper analysis is needed, then settle into the PAVA Foundation Retainer as the standard operating cadence. The Custom Program extends that cadence for brands operating across multiple markets, categories, or brands.
What is the difference between the Foundation Retainer and the Custom Program?
The Foundation Retainer runs all four PAVA pillars at foundational depth with one continuous measurement layer, and is the standard engagement. The Custom Program is built on the same cadence and extended for deeper pillar execution, strategic advisory to the CMO, and multi-market or multi-brand coverage. It is scoped with you after the Diagnostic.
What does an engagement cost?
The AI Visibility Audit is complimentary. The PAVA Diagnostic is a fixed fee of RM 25,000 over six weeks. The Foundation Retainer is from RM 10,000 per month, and the Custom Program is from RM 20,000 per month. Retainers are month-to-month.
What does "board-ready" mean?
Every deliverable is structured to be presented at executive level: clear metrics, competitive context, and a one-slide summary your CEO and CFO can act on, rather than a dashboard that needs interpretation.
Is there a lock-in contract?
No. Engagements are month-to-month, and they renew because the work earns the renewal. For the duration of your engagement, Growth.pro will not take on a direct competitor in a market where you operate.
What do you need from us to run an engagement?
The retainer operates across your owned channels and provides expert consultancy guidance to your existing PR and partner agencies on the earned side. Access requirements are scoped at the Diagnostic and kept to what each pillar genuinely needs.
How is success measured?
Every engagement reports against four primary KPIs: Brand Mention Coverage, Citation Rate, AI Share of Voice, and Average AI Ranking, with supporting analysis on sentiment, citation sources, competitors, and AI-referred traffic. Measurement runs continuously and is reported board-ready.
What happens after the audit?
If the audit shows a fit, engagement begins with the fixed-fee PAVA Diagnostic, or moves directly into the Foundation Retainer, depending on the depth required. There is no obligation to continue beyond the audit.
What is excluded from every retainer?
Growth.pro contracts on a set of methodology exclusions on every retainer, covering paid placements with passing links, optimised press release anchor text, contributed articles placed for ranking signal, anonymous Wikipedia editing, AI-generated content at scale, biased listicles, recommendation poisoning, fabricated reviews, and machine-generated rank-checking traffic. See our Methodology Standards for the full set.
The audit
Start at the top of the ladder.
Every engagement begins with the complimentary AI Visibility Audit. Approximately one week. Board-ready deliverables. No sales pitch.
Request your audit