28 Days, +49.82% Clicks, +24.03% Impressions: AI-Optimised eCommerce Strategy That Worked

Can AI-SEO really deliver results in just 28 days? 

This eCommerce brand says ‘Yes’. Starting in February 2025, we deployed a focused, AI-enhanced SEO campaign. Within a month, the growth was undeniable.

Google has clarified that meaningful ranking improvements can occur quickly when changes improve relevance, structure, and crawlability, especially on already indexed ecommerce pages.

The results (Last 28 Days vs Previous 28 Days)

  • Total Organic Clicks: 149K vs 99.6K — Increased by 49.82%
  • Total Impressions:  1.41M vs 1.14M — Grew by 24.03%
  • Average CTR:  10.6% vs 8.7% — Improved by 21.84%
  • Average Position:  20.4 vs 23.2 — Moved up by 2.8 positions

AI-Optimised eCommerce Strategy That Worked

What we did?

  • Search behaviour & intent mapping: Using AI and analytics, we identified buyer-intent queries and optimised pages to match user search behaviour, not just keywords.
  • AI-powered content optimisation: Enhanced over 20 high-potential product and category pages using AI to refine content structure, keyword targeting, and internal linking—making pages more relevant and indexable.
  • NLP-driven content expansion: Used Natural Language Processing to expand thin pages with AI-generated supporting content that matched Google’s understanding of topical relevance.  (Google’s systems evaluate whether pages provide complete, contextually relevant answers, meaning expanding thin content can quickly improve how AI systems assess usefulness)
  • Entity-based SEO & topical authority: Built semantic relationships between related product pages, reviews, and blog content to reinforce topical authority and relevance. (Google increasingly assesses topical authority by evaluating entity relationships across pages, rather than ranking URLs in isolation — a process accelerated by AI-driven understanding.)
  • Strategic internal linking: Deployed automated internal linking to improve crawlability, distribute link equity, and strengthen topical clusters across product categories.
  • AI-enhanced metadata & schema: All core pages were updated with optimised meta titles, descriptions, and FAQ schema, increasing visibility in SERP features and improving CTR.
  • Performance fixes & indexing improvements: We fixed crawl depth issues, ensured faster indexing using real-time site inspection, and removed outdated or underperforming URLs to reduce noise.

As AI reshapes search evaluation, experts agree that alignment and clarity drive faster gains than link building or content volume, especially for ecommerce sites with existing authority.

The takeaway..

This 28-day sprint proved one thing: AI-SEO isn’t just the future—it’s the fastest path to growth right now. When applied correctly, it drives real business results—rapidly, scalably, and cost-effectively.
For more SEO case studies, visit https://www.growth.pro/seo-case-study

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