Can you reverse a declining website and turn it into a long-term growth machine?
When your traffic is flat (or worse, falling), what’s the one move that can turn the tide?
For this eCommerce client, it was a combination of search intent-driven content, AI-optimised SEO execution, and brand-building through topical authority.
When we started working with them in June 2023, their site was stagnating. Fast forward to May 2025, and they’re now riding a wave of sustained growth. Here’s what changed.
The results..
Organic Traffic Growth (June 1, 2023 – May 16, 2025):
- Organic traffic grew by 472.34% (from 705 to 4,035 sessions)
Ranking Improvements (June 2023 vs May 2025):
- Top 3 positions: from 22 to 128 keywords (+482%)
- Positions 4–10: from 80 to 350 keywords (+338%)
The strategies
- Search intent-based content creation: Every content piece was mapped to the user journey—from awareness to conversion—addressing what users are really searching for, not just keyword volume.
- AI-optimised content structuring: Enhanced existing product and category pages using LLM-powered rewrites that aligned with search engine interpretation of meaning and user relevance.
- Topic cluster strategy for topical authority: Built deep, interconnected content around core product themes to strengthen the site’s E-E-A-T and domain expertise across Google and AI models.
- Monitoring AI-era visibility metrics: Tracked performance in:
-Featured snippets, PAA boxes, and AI overviews
-Brand mentions in AI summary panels
-Brand search volume increases (post-content consumption)
- Schema-rich content deployment: Added structured data (FAQ, Product, Breadcrumb, Review schema) across key pages to improve crawlability and increase visibility in enhanced SERP features.
- Internal linking strategy: Used AI models to auto-suggest internal links based on semantic relationships—helping distribute link equity and contextual relevance more efficiently.
- Real-time content improvement loop: Regular refresh cycles based on SERP performance, competitor movement, and AI model updates—ensuring relevance and ranking stability.
- Engagement metrics by journey stage: Analysed impressions (awareness), return visits and page depth (consideration), and assisted conversions (decision)—allowing us to refine what’s truly working.
Growth like this doesn’t come from shortcuts—it comes from alignment. By connecting user intent, AI understanding, and SEO fundamentals, we didn’t just recover this eCommerce site—we made it future-proof.
Because in an AI-driven world, ranking well isn’t just about keywords. It’s about meaning, structure, trust, and playing the long game.
