This client from China, primarily targeting the global market, had a well-established website but lacked a proper SEO strategy. Despite the potential, they were not leveraging organic search to its fullest.
From the day we shook hands, the goal was clear: improving website visibility by enhancing organic search performance, getting traffic, enhancing user engagement and boosting conversion rates!
Results
Here’s a detailed look at the transformation we achieved within just one month.
- Impressions: Increased by 68.87%
- Clicks: Grew by 91.12%
- Organic Users: Increased by 43.6%
- Conversion Rate: Improved by 28.9%
- E-commerce Purchases: Rose by 85.1%
- Revenue: Boosted by 53.3%
Other than the increase in revenues, the manufacturer managed to increase a huge amount of B2B leads too; from distributors, agents and importers from various countries.
Strategy
- Comprehensive SEO Audit: We conducted an in-depth audit to identify technical issues, keyword opportunities, and content gaps.
- On-Page Optimization: Focused on optimizing title tags, meta descriptions, headers, and content for targeted keywords.
- Technical SEO: Addressed site speed issues, mobile-friendliness, and ensured proper indexing by search engines.
- Keyword Research: Identified a mix of high-volume and niche-specific long-tail keywords, emphasizing those with high conversion potential.
- User Intent Analysis: Analyzed user search intent to tailor content that directly addresses potential customers’ needs and queries.
- LLMO(Large Language Model Optimization) integration: Combined traditional user behavior analysis with LLMO insights to create content precisely tailored to the needs of potential customers.
- Content Strategy: Revised the website’s content strategy to deliver informative and engaging material aligned with search intent and targeted keywords.
- Internal Linking: Implemented a strategic internal linking structure to enhance site navigation, distribute page authority, and improve the overall user experience.
These figures reflect a significant return on investment, far exceeding the client’s initial expenditure on SEO services.
For manufacturers with a global market and a good range of consumer products, implementing the right SEO strategy can unlock unprecedented growth and profitability.