How We Captured a Huge Market Share in a Declining Market

While search demand for your target keywords is an important factor, you don’t have to wait for it to grow to see your business thrive!

Here’s our approach.

Our client, an e-commerce company, faced a significant challenge: a noticeable decline in search demand for their primary keywords since the pandemic.

Despite this, our goal was to increase their organic traffic and overall market share through strategic SEO and content optimization.

We onboarded the client early this year and the results of our SEO efforts demonstrated significant growth in key performance metrics.

Results

  • Total clicks increased by 81.76%, from 68.2K (Last 3 months of 2023) to 124K (Last 3 months of 2024), indicating a significant rise in user engagement and site visits.
  • Total impressions grew by 38.38%, from 2.71M (Last 3 months of 2023) to 3.75M (Last 3 months of 2024), showing enhanced visibility in search engine results.

Graph below is derived from Google Trends

SEO For Capturing Large Market Share in a Declining Market

Results below is from Google Search Console

SEO For Capturing Large Market Share in a Declining Market

Our Strategy

  1. Conducted a thorough market analysis to identify shifts in consumer behaviour and emerging trends in the industry.
  2. Expanded the keyword strategy to include a mix of related and long-tail keywords, targeting new search intents and more niche markets.
  3. Updated existing content to improve relevance and engagement, aligning it with current consumer interests and search trends.
  4. Developed high-quality, targeted content to attract new audience segments and address emerging queries and needs.
  5. Technical SEO enhancements to improve website performance including optimizing site speed, mobile-friendliness, and ensuring proper indexing of all pages.
  6. Implemented on-page SEO best practices, focusing on keyword optimization, meta descriptions, and internal linking to enhance user experience and search engine rankings.

Despite the overall decline in search demand for key industry terms, our tailored SEO optimization and content strategy enabled the client to almost double their organic traffic.

The continuous growth in organic traffic exemplifies how targeted SEO efforts can drive significant growth, even in challenging market conditions.

This case study demonstrates the power of adaptive SEO strategies in overcoming industry challenges and achieving significant growth in a competitive landscape.

For more SEO case studies, visit our website at: https://www.growth.pro/seo-case-study

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