Getting Rankings & Traffic for a Health and Fitness Website (Brand New Domain)

We commenced SEO services for our client in May 2022. The site is a brand-new one that offers online health programs and fitness courses.

This niche is hyper-competitive, and Google is not short of good content for searchers. On top of that, many competitive websites are chock-full of information, created for many years now.

We noticed that the website ranked low for some branded keywords in its target country but not for any important non-branded and service-related keywords in the healthcare and fitness niche.
The result? There was no site visibility on Google and no organic traffic flowing in.

What we did?

Our SEO strategies for this fitness website included:

  • Conducted technical, SEO and content audit to look for flaws.
  • Fixed technical issues like site speed and other core web vitals.
  • Optimised their service pages for schema for Search Engines to understand their pages and rank better.
  • Set up tracking with Google Analytics, Google Tag Manager and Google Search Console to understand the site better.
  • Built citations and linked them to the site’s URL to improve its online presence.
  • Keyword research to identify the most relevant money keywords for on-page optimisation.
  • Layered the service page content to rank for important primary and secondary keywords.
  • Competitor analysis to identify gaps and low-hanging fruits (high search volume and low keyword difficulty)- this helped to create a detailed content calendar.
  • Produced high-quality, intent-based content focussing on healthcare and fitness.
  • Created a solid and strategic internal link structure to allow a smooth flow of SEO equity.


  • Improvements in organic traffic, visibility on SERP, and organic clicks.
  • Domain rating grew from 2.5 (when we started SEO) to 15 within eight months.
  • The site started to rank for more non-branded commercial/transactional keywords.

Organic Keyword Position Organic Traffic

Lesson- when done right, SEO strategies trigger a “flywheel effect” where compounding results can be seen very quickly with a lasting impact!
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