B2B SEO case studies

B2B SEO case studies

Explore the world of B2B SEO through our insightful case studies, shedding light on the bespoke strategies crafted for business-to-business engagements.

Uncover the meticulous processes of SEO content creation, competitor analysis, and on-page optimisation that have bolstered the online presence of B2B enterprises.

Each case study is a testament to the power of tailored SEO solutions in enhancing website visibility, driving quality leads, and fostering business relationships.

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B2B SEO stats

  • 1

    B2B buyers spend the highest percentage of their buying journey (27%) researching online independently (Gartner, 2019)

  • 2

    Around 94% of B2B buyers are “somewhat” or” fully informed” about what they’re going to purchase before reaching out to sales reps (Google, 2022)

  • 3

    Some 81% of B2B buyers prefer watching videos over reading content when learning how to use a product or service (Brightcove, 2022)

  • 4

    Around 57% of B2B sellers feel the content their marketing team produces is “generic and unresponsive” (McKinsey, 2022)

  • 5

    You can see a 5-10% increase in B2B revenue from increasing the relevance and engagement of your content (McKinsey, 2022)

  • 6

    For the B2B niche, URLs that contain the target keyword or similar have a 45% higher CTR than those without. (Backlinko)

  • 7

    Title tags with 40-60 characters have the best CTR for B2B industries. (Backlinko)

  • 8

    Titles with a positive emotional sentiment result in a 4.1% higher CTR. (Backlinko)

  • 9

    Long-tail keyword use generates a 3-6% better CTR. (Smart Insights)

  • 10

    Pages that rank in first position have 3.8 times more backlinks than the following ranks. (Backlinko)