B2B SEO case studies

Explore the world of B2B SEO through our insightful case studies, shedding light on the bespoke strategies crafted for business-to-business engagements.

Uncover the meticulous processes of SEO content creation, competitor analysis, and on-page optimisation that have bolstered the online presence of B2B enterprises.

Each case study is a testament to the power of tailored SEO solutions in enhancing website visibility, driving quality leads, and fostering business relationships.

An IT infrastructure company came to us for help to grow a particular product category which has recently become very important for them. This segment is

In today’s highly competitive digital marketplace, businesses must consistently generate organic leads to remain profitable. However, certain industries experience seasonal variations in demand, which can result

The client is a Malaysian website that provides rental equipment and services for organising events. We took over as their SEO partner in July 2022.  The

This is a quick extension of a previous case study for our client, which deals in local rental and coworking space business in Singapore. They had

We took up work for a Singapore based client that deals in local rental and coworking space business.  We started working on the website at the

See what happened when we took over this client in the charts below. For results filtered only for Google Malaysia, clicks from organic search results increased

When this client first approached us for help to expand globally, we were able to identify three main problem areas: An old website (more than a

This client is a bulk contract hardware manufacturer. One of the major challenges we identified when we first spoke to them was that the company is

In early October 2018, a plastic molding manufacturer from Thailand came to us for help. Their biggest complaint was that the website was not generating any

B2B SEO stats

  • 1

    B2B buyers spend the highest percentage of their buying journey (27%) researching online independently (Gartner, 2019)
  • 2

    Around 94% of B2B buyers are “somewhat” or” fully informed” about what they’re going to purchase before reaching out to sales reps (Google, 2022)
  • 3

    Some 81% of B2B buyers prefer watching videos over reading content when learning how to use a product or service (Brightcove, 2022)
  • 4

    Around 57% of B2B sellers feel the content their marketing team produces is “generic and unresponsive” (McKinsey, 2022)
  • 5

    You can see a 5-10% increase in B2B revenue from increasing the relevance and engagement of your content (McKinsey, 2022)
  • 6

    For the B2B niche, URLs that contain the target keyword or similar have a 45% higher CTR than those without. (Backlinko)
  • 7

    Title tags with 40-60 characters have the best CTR for B2B industries. (Backlinko)
  • 8

    Titles with a positive emotional sentiment result in a 4.1% higher CTR. (Backlinko)
  • 9

    Long-tail keyword use generates a 3-6% better CTR. (Smart Insights)
  • 10

    Pages that rank in first position have 3.8 times more backlinks than the following ranks. (Backlinko)