SAAS SEO case studies

Venture into the dynamic world of SAAS SEO with our enlightening case studies. Unfold the tailored SEO journeys of Software as a Service (SAAS) companies, where unique challenges meet innovative solutions.

Each case study talks about the path of a SAAS company’s rise to online prominence, increased visibility, enhanced user engagement, and exponential growth in organic traffic.

Witness firsthand the transformative power of strategic SEO, turning challenges into triumphs, and visions into reality in the competitive SAAS domain.

In June 2023, we started working on a SaaS client who is facing a significant challenge – their web traffic was stagnant, and their online presence

The August 2023 Google update posed a new challenge for digital marketers. Our client, a SAAS(Software as a Service) company, faced this head-on. Generally, for SAAS

In June 2023, we partnered with a SaaS client whose web traffic was facing a downturn. With our tailored SEO strategies, we were committed to navigating

Our client is a leading B2B SaaS provider in the project management space. The website was struggling with low visibility on search engines, resulting in fewer

Watch what happens when a strategic topical authority SEO campaign is deployed. Our client, an up-and-coming SAAS (software as a service) platform, was seeking to carve

In the competitive world of email marketing, staying ahead of the curve is essential. So, when our client approached us to improve their online visibility, we

In the ever-evolving digital landscape, a website that fails to make an impact is as good as invisible. Enter our client: a startup site that was

Our client is a renowned brand name for health services in Malaysia. We took over SEO content services around December 2021. Needless to say, the website

Our client offers UX/UI web development consulting in Malaysia. We took over SEO content services around March 2022. The Challenge The website had a blog page,

This is a quick extension of our previous case study for our client, which offers consulting services in the VR technology niche.  The client had originally

We own an app development platform/website that offers services on building native and hybrid mobile apps to feature on App Store.  With a global target market

Our client is an email marketing SAAS platform and was initially targeting customers within Malaysia and the US market.  While we concentrated our SEO efforts in

Content marketing is a major channel to generate leads for SAAS companies and if combined with SEO strategies, it can be extremely effective.

SEO-structured content plays a big role for this strategy as the created content is not only good for the search engines’ (SE) algorithm but also for actual human consumption.

If the content is carefully researched and created to match searchers’ intent, and it has good monthly search volumes, then the engagement rate will be high.

SE’s algorithms love highly-engaging content, with proper context and long dwell times. It is also important to have strong and multiple social signals (traffic coming from many social media sites) to it as this is also a major ranking factor.

When content is properly SEO-structured, then promoted in different social channels, this will drive traffic to it. And SEs, especially Google will reward the content with high rankings.

SAAS SEO + Content Marketing stats

  • 1

    In 2020, SaaS companies spent an average of 40% of their annual revenue on marketing, and 68% increased their spend from the previous year. (Gitnux)
  • 2

    The SaaS market is predicted to grow from USD 257.47 billion in 2022 to USD 1298.92 billion by 2030. (SkyQuestt)
  • 3

    Roughly 9 out of 10 SaaS businesses maintain blog posts as part of their online marketing strategy. (
  • 4

    SaaS companies report a 66% average open rate for their targeted email marketing campaigns. (Gitnux)
  • 5

    Companies that implement a content marketing strategy experience 30% higher growth rates than folks not using content marketing. (ProfitWell)
  • 6

    Case studies are one of the most effective content marketing strategies that boost sales. (Uplift Content)
  • 7

    Marketers say that conducting competitor analyses is one of the most helpful content marketing tactics. (SEMrush)
  • 8

    88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
  • 9

    75% of marketers say they’ve increased traffic to their website through their social media marketing efforts. (Review42)
  • 10

    18% of the top SaaS companies have their own podcasts. (DevSquad)
  • 11

    93.5% of SaaS companies offer educational webinars. (Demio)
  • 12

    63% of Google searches come from mobile devices. This is why it's crucial to ensure that your website is mobile-optimized. (Oberlo)