You may think that optimizing your articles or blog posts is enough to get your website ranking high on search engines.
But is that all there is to it?
The truth is, your website design also plays an important role in your SEO (Search Engine Optimization).
Now before you start stressing out about what you should and should not be doing in regards to SEO website design, know that we’ve got your back.
In this post, we will be talking about:
- Why SEO is such an integral part of your website, and
- The most common mistakes people make when it comes to SEO.
A thorough understanding of how your website design affects SEO can only happen if you have years of experience.
It can take years of work experience to truly understand how changes in web design practices affect search engine marketing strategies.
Websites can be tiny, with just a few pages, or huge, with hundreds of pages. This creates a complex maze of information and links that the search engine bots are trying to decipher.
This is the SEO part of your website.
The website design part is the appearance and user interface. This is what your visitors will be using, so there are certain aspects of the design you need to take care of to ensure good user experience.
SEO web design is the bridge between the search engine optimization and the user interface of your website.
Now, this is the hard part.
Unless you understand the importance of both ends of your website, you will not be able to create a user-friendly website that ranks well on search engines.
It takes a team of skilled and experienced web developers and website owners to get together and create that ‘perfect’ design.
6 Reasons Why an SEO Friendly Website Design is Essential For Your Business
With SEO website design becoming so in demand these days, its no wonder why all businesses are trying to do it.
However, some small businesses and startups find it hard to fit it in their budget.
Here are some of the reasons why it is best to design your website in a way that is ‘SEO friendly’:
1. It Helps You Attract More Visitors
No matter what sort of business you have, organic traffic is something you should focus on from the beginning.
More traffic to your website means more leads and potential customers. A website with built-in SEO will help you rank high in search engines so that people who search for topics related to your site can find you easily.
Your website should be fast and responsive.
This ensures an optimum user experience for your customers. Your focus must be on your customers. This way they will start preferring you over other brands and companies.
Website speed is a very essential component of your business. The slower your website loading speed, the more customers you lose out on.
These customers could even be customers that you paid who clicked your ads and visited your site. According to Kissmetrics, a 1-second delay in site loading could result in a 7% drop in conversions.
Imagine what your sales would look like if you could win back those potential customers.
Research shows that less than 50% of people wait for a website that takes more than 6 seconds to load.
This means that you can double your website traffic if you increase the speed of your website!
It will do your website a lot of good if you could find a way to keep all the traffic that comes to your website.
The best way to do this? Focus on website SEO.
2. It Helps You Attract The Right Kind Of Traffic
We spoke about how you can attract a lot of traffic to your website and keep them on your site. The next question naturally would be this – Are you attracting the RIGHT kind of traffic to your website?
When we say right traffic, we mean potential customers for your business.
It is not enough to get passing traffic to your site. What’s the whole point of it if you can’t convert that traffic into paying customers?
Here are some quick questions you can ask yourself to help you attract the right kind of traffic to your website:
- Identify your ideal customer – who is your target audience? What are their qualities and interests? Create a persona of your ideal customer so that you can focus on it.
- What are the habits and typical behaviours of your ideal customer?
- Wha social media sites do your ideal customers usually hang out on?
- What keywords are your ideal customers typing into search engines to find solutions to their problems?
- What does your ideal customer expect from your business or website?
- What kind of freebies/ deals/ giveaways would they be interested in?
- What kind of images or multimedia will attract your ideal customer and resonate with them?
- Where are your customers in their journey right now?
3. It Helps You Have A Consistent Design
Your website should have pages that look similar. This helps in enhancing the overall customer experience.
Throughout your website, make sure that all your pages have the same colour scheme and fonts so that the customer experience is seamless.
If a customer is vexed by inconsistent design or poor user experience, they will leave your site immediately.
Difficult navigation through the website pages also puts off your website visitors.
4. It Helps You Optimize Your Website For Different Devices
A large percentage of people are on their mobile phones, scanning through articles and browsing through websites.
This is why it is so important to ensure that your website is optimised to be viewed on multiple devices such as mobile phones, tablets, and desktops.
All the images and graphics that you have so painstakingly incorporated into your website design will all be in vain if they are cut off or distorted when viewed from different devices.
5. It Helps You Increase Your Conversion Rate
It’s one thing to get potential customers to your website and make them spend time on your site.
It’s a totally different thing to convert those visitors into customers.
SEO web design helps increase your conversion rate by having the right call to actions at the right places.
This means that if your customer is thinking of buying something from you, your website design makes it a very simple thing for them to do.
Every small action that a visitor makes on your website encourages them to be more invested in your business. This could be actions like signing up for your newsletter, downloading a free ebook that you’re offering, or even clicking a particular link on your website.
All these small actions build up over time and lead the visitor to become a customer for your business. It is up to you to learn how your visitors interact with your site and constantly improve that experience so that they convert.
6. It Helps You In The Long Term
SEO is a long term game.
You may not see results immediately, but when you do see them, you will understand that all your efforts were well worth it.
In a few months to one year, you will have laid a strong foundation for your website. Your website will continue to attract high-quality traffic that gets converted into valuable customers.
SEO is great in terms of ROI (Return on Investment).
When you invest your marketing budget in SEO web design, you will see returns that accumulate over the long run.
Mistakes You May Be Making In Your Website Design
There are some common mistakes that people make when they design their websites that affect their SEO. These mistakes hamper your websites usability, scannability, and rankability.
Two of the most common mistakes are: Navigation and Overall Website Design.
These are the two main points that you need to keep in mind while designing your website.
Web pages that are hard to navigate or lead to too many redirects can irritate your visitors and spoil the user experience.
Web pages with huge images on the top and that seem to scroll down forever make your users impatient and increase bounce rate.
The best way to avoid these web design mistakes is to invest in a skilled professional.
SEO web design professionals are well versed with all the SEO good practices. They have also seen hundreds of clients who have probably made the same mistake as you.
Therefore, they know exactly what you’re doing wrong and how you can correct it.
There are countless variables when it comes to figuring out how visitors respond to and interact with your website.
SEO techniques are not specific or measurable, which is why experience is so essential.
Earlier we spoke about how building SEO into your website requires a lot of knowledge and experience. It does not come easy, and it is best left to the experts.
Reach out to us today and let’s work together!