Every business wants to dominate search rankings, but few succeed. For our SAAS (Software As A Service) marketing tech client, the journey to better visibility began with a clear, strategic approach.
Despite having a robust service offering, their online presence was not translating into visibility and traffic growth.
First, the results.
Here’s what happened within 3 months:
- Organic traffic increased by 228.01%.
- Keyword positions improved across the board
- Keywords in positions 1-3 increased by 56.63%, moving the site to prime visibility spots.
- Positions 4-10 saw an 80.55% growth, showing a substantial leap from lower-ranking spots.
- Even positions 11-20 improved by 10.13%, further solidifying the client’s visibility on the first page of search results.
- Significant increase in the number of conversions, resulting in higher revenue growth for the client.
The Strategy
We began our SEO campaign on June 1, 2024, with a comprehensive audit of the client’s existing content and keyword strategy. Here’s what we did:
- Sweet spot analysis to identify the low-hanging fruit – identifying the existing high keywords.
- Keyword optimisation: We focused on optimising existing content and identifying high-impact keywords relevant to the client’s services. By refining keyword strategies, we targeted the most valuable search terms to boost visibility in search engine results.
- Content refresh and expansion: Layered outdated content with new and searcher-friendly information. Expanded existing pages to include more comprehensive, intent-rich information.
- Created topical clusters: To target an entire range of keywords and their semantic variables.
- Optimised internal linking: This helped to enhance the site’s architecture, thereby creating proper contextually charged signals to/from the right content to boost the authority of these pages.
- Technical SEO enhancements: Tackled technical SEO issues such as page speed, mobile responsiveness, and proper indexing to ensure that the website was primed for search engine crawlers.
The gains in this case study demonstrate that thoughtful, data-informed SEO practices can have a significant impact. Looking ahead, we hope this progress paves the way for sustained digital growth, helping our client to achieve their broader business objectives in this competitive landscape.
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