Our client, a burgeoning e-commerce platform, was barely making ripples in the vast ocean of the digital marketplace.
Their journey with us began in July 2023, a period marked by anticipation and the unknown, especially with the whispers of Google’s impending algorithm update.
The website, though functional, was not optimised to cater to the specific intents and needs of potential customers.
This case study is not just a chronicle of numbers and strategies but a testament to the power of foresight, adaptability, and the relentless pursuit of excellence.
Our strategy
- Understanding the searcher’s intent with a deep dive into analytics and user behaviour patterns.
- Topical keyword research and topical map creation by identifying the most relevant keywords and their semantic variations.
- Building topical authority by creating content clusters that resonated with the audience’s specific needs and queries
- Focusing on quality and value by blending in-depth research, quality writing, and value addition, making every page a resource for the visitors.
- Strategic internal linking to boost SEO equity.
- Meta tags optimisation
The results
As the update rolled out, anxiety turned into awe.
Our client’s website, armed with content that was a strong combination of quality, relevance, and value, started showing unprecedented growth.
The algorithm rewarded our consistent efforts, and the website’s visibility soared.
- Clicks surged by 644%.
- Impressions boosted by 128%.
- The consistent efforts in building SEO-structured content that resonated with the searcher’s intent paid off, establishing the website as an authority in its niche.
The Google Algorithm Update of August 2023 wasn’t a hurdle but a stepping stone for our client. Thanks to the foundation laid on understanding and catering to the searcher’s intent and building topical authority!
In the world of SEO, consistency, quality, and value are not just buzzwords but the pillars that uphold the edifice of digital visibility and success.
For more insights and tailored SEO strategies, explore our diverse range of SEO case studies.
