The thinking
behind the practice.
Original research, founder essays, and the AI Visibility Imperative: our position on what AI search means for Malaysian enterprise brands, and how to act on it.
Monthly POV from Alvin Koay.
What Google's May 2026 policy update means for Malaysian CMOs.
Google formally classified manipulation of AI Overviews and AI Mode as spam. The structural implications for enterprise AI visibility programmes.
Why 73% of brands ranking on Google have zero AI presence.
A short data essay grounded in the Wellows GEO Visibility Research. What the 73% gap reveals about the divergence between SEO and AI search, and what that means for marketing budget allocation in 2026.
The M-C-R outcome stack: Mention, Citation, Recommendation.
How AICE measurement moves beyond mention rate to the three tiers of outcome that actually predict commercial impact: brand named in the answer, brand explicitly sourced, brand suggested as the choice.
What AI actually extracts: the four content shapes that travel.
A practical content note for content teams. Lists, comparisons, frameworks, statistics: the four extractable shapes AI platforms cite. How to structure owned content so the expertise inside it survives retrieval.
SEO Not Equal To AI Visibility: what the 12% gap means for CMOs.
Only 12% of AI-cited links also rank in Google’s top 10. What this divergence means for how brands divide budget between SEO and AI Citation Enablement programmes in 2026.
Independent coverage.
The New Growth Metric: AI Share of Voice
In part 2, Koay looks at what happens next. He examines which ASEAN sectors are adapting fastest to AI answer engine optimisation (AEO), why startups may currently hold an unexpected advantage over incumbents, and how growth teams must rethink metrics as AI reshapes digital discovery.
The Growth Pro Strategy to Combat Traditional SEOs
Learn why traffic is declining, and AI mentions matter more. A founder's perspective on the future of SEO and AI search.
Your biggest competitor might be the AI answer itself
In part 1 of his conversation with e27, Zicy co-founder Alvin Koay explained how discovery is shifting from traditional search results to AI-generated answer environments, where being cited by AI systems increasingly determines whether a brand is even considered.
Get the audit. Then the next conversation is data.
A complimentary AI Visibility Audit benchmarks your brand across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode against your top three category rivals. Approximately one week. Board-ready deliverables. No sales pitch.
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