What if your website could be cited by ChatGPT, Gemini, Perplexity, and Copilot without spending a cent on ads?
That’s exactly what we achieved for this client (interior decoration niche), transforming their visibility across AI platforms and traditional search through a targeted Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) strategy.
We onboarded the client in September 2024.
Our mission?
Make them the cited source inside AI answers and boost organic traffic, keyword rankings, and user acquisition from AI search engines.
The Results (Aug 2025)
AI Citations Secured: 82
- ChatGPT: 37 citations on 9 pages
- Google AI Overview: 18 citations on 11 pages
- Gemini: 13 citations
- Perplexity: 10 citations
- Copilot: 4 citations
AI Traffic Performance
- Total AI-sourced users: 258
- New AI users: 219
- YOY AI traffic growth: 12,800%
- YOY AI events growth: 21,800%
Organic SEO Growth
- Organic traffic increased by 133%.
- Keywords ranked: 330% increase.
Branded vs Non-Branded Uplift
- Branded traffic grew modestly.
- Non-branded traffic surged, showing clear evidence of discoverability through AI-generated responses.
The Strategy
McKinsey research shows that users increasingly rely on AI-powered search across the consumer journey, with nearly 50% of users adopting AI search today and that by 2028, AI summaries will feature in over 75% of search queries, signalling why being cited is more important than traditional ranks alone.
For this case, we deployed a structured AEO + GEO roadmap:
- Structured Content for AI Engines
- Rewrote top content with AI-first intent parsing and long-form Q&A blocks.
- Injected semantic markup (schema.org) with FAQ, How-To, and Author schemas.
- Created multimodal content with charts, annotated screenshots, and infographics for citation-rich responses.
- Entity Optimisation for Generative Indexing
- Mapped Google’s Knowledge Graph entities and strengthened topical authority.
- Aligned brand mentions with AI Overview inclusion criteria.
- Increased named entity clarity with internal linking and consistent language use.
- AI Discovery Monitoring & GEO Testing
- Used AI crawlers and tools to track:
- AI Overview visibility.
- ChatGPT plugin and browsing inclusion.
- Gemini, Perplexity, and Copilot generative results.
- Zero-Click AI Traffic Tracking
- Created a custom dashboard to track sessions, users, and conversions from AI platforms.
- Differentiated AI-generated answers vs search referrals.
- Monitored growth in both AI citations and traffic attribution from tools like Perplexity, Gemini, and ChatGPT.
The takeaway?
In the age of AI, rankings are no longer enough.
You must be the answer.
This case proves that strategic AEO + GEO can turn your website into a trusted source inside AI engines, fueling both visibility and conversions in places traditional SEO can’t reach.
For more AEO/GEO case studies, visit us at https://www.growth.pro/seo-case-study