Following up on our last case study (https://www.growth.pro/seo-case-study/align-seo-and-social), here’s another powerful example of how organic SEO and social media work hand in hand to generate massive growth.
Our client, a major brand in the entertainment industry, faced significant challenges in driving organic traffic to its website and boosting the visibility.
Despite having a strong social media presence, their website struggled to rank for key industry-related terms.
The challenge? Leverage social media buzz to drive SEO growth and capture intent-driven traffic.
The results first..
Our SEO and social strategy started in November 2024, and within three months (Nov 2024 – Feb 2025), the transformation was remarkable compared to the previous period (Nov 2023 – Feb 2024):
– Clicks surged by 6,432.14% (from 168 to 11K)
– Impressions skyrocketed by 28,878.02% (from 728 to 211K)
– Organic engagement led to sustained traffic growth
– Average position improved from 14.4 to 8.7
The Strategy: Aligning SEO & Social for maximum impact
We executed a dual-pronged approach, integrating SEO and organic social media:
SEO execution: We optimised existing pages with high-intent keywords, implemented structured data for rich search results, and published targeted, engaging content aligned with trending search queries.
Social media integration: We amplified engagement across various platforms, ensuring trending topics led back to the client’s website.
Content cross-promotion: Viral social discussions were repurposed into long-form, search-optimised articles, boosting their rankings and organic reach.
Technical SEO fixes: We improved site speed, internal linking, and mobile-friendliness to enhance user experience and indexing.
This case study is yet another testament to the power of aligning organic SEO with social media. Search engines reward engagement, and social discussions drive intent-driven search behaviour. By fusing both, we created a flywheel effect that compounded growth over time.
Takeaway: leverage SEO + social for your brand’s success!
For more case studies, visit us at https://www.growth.pro/seo-case-study