What if one shift in your content strategy could generate over 3.07 million impressions in just 10 months?
What if AI could identify opportunities that even your top-performing pages missed, then help you grow your clicks by 281%?
That’s not a projection—it’s exactly what happened when we applied AI-optimised content strategies to our client- a Singapore-based eCommerce brand.
And the results?
Nothing short of transformative. Here’s a quick look at Year-on-Year Growth (Apr 6 – May 5, 2025 vs Apr 6 – May 5, 2024):
- Monthly clicks increased by 281.33% (from 1.49K to 5.68K)
- Monthly impressions grew by 452.24% (from 101K to 555K)
- Average position improved by 12.9 spots (from 29.9 to 17)
Our strategies
- AI-powered keyword clustering: Identified product and category pages with low-hanging ranking opportunities and matched them with high-intent search terms.
- Content layering on product/category pages: Injected AI-optimised snippets (e.g. FAQs, buyer intent answers, trust badges) into strategic locations to boost topical depth and relevance.
- Internal link mapping using AI models: Built stronger connections between product pages, parent categories, and existing blogs to increase crawl efficiency and ranking signals.
- Real-time content improvement loop: Used AI tools to monitor content performance weekly and roll out micro-optimisations every 30 days.
- Entity-level optimisation: Enhanced content using structured metadata and NLP-driven edits that aligned with how Google interprets topical authority in product searches.
The leap in organic clicks wasn’t magic—it was method.
We didn’t create more content. We created better-aligned content.
We didn’t chase algorithms. We aligned with user behaviour.
AI didn’t replace our strategy. It amplified it.
For this eCommerce brand, the key to SEO success wasn’t just more content—it was smarter content. By harnessing the power of AI, we didn’t just push rankings—we aligned pages with intent, structure, and semantic clarity.
The takeaway: If your content isn’t AI-optimised, you’re already behind.
For more SEO case studies, visit my website at https://www.growth.pro/seo-case-study
