Our client, a prominent sunglasses eCommerce company in the USA, approached us with a clear objective: rank for their most crucial generic keyword phrase (non-branded) as quickly as possible.
While their website was top-notch, their keyword ranking was lagging, placing them at a disappointing position on the SERP (Search Engine Result Page).
Discover how we assisted them in elevating keyword ranking for a specific keyword, resulting in a significant increase in traffic within just two months!
Our approach
- Deep dive analysis: We began with a thorough audit of their current SEO strategy to pinpoint areas of improvement.
- Keyword research: Identified the primary keyword and its variations to ensure comprehensive coverage.
- Technical SEO- Re-optimised the meta tags to the right keyword and intent.
- User behavior analysis: Delved into user behaviour patterns to tailor content that resonated with the target audience.
- Content layering: Enhanced the website content to align with the searcher’s intent, ensuring it was SEO-friendly and relevant.
- Topical authority building: Created content clusters around the main keyword to establish authority and relevance.
- Strategic internal linking: Established a robust internal linking strategy from every category page to distribute SEO juice effectively.
- Improved EEAT (Experience, Expertise, Authority, Trust): Added reviews from customers on the homepage and the most important product pages.
Results
- The target keyword position catapulted from 40.9 to 8.6 on the SERP.
- Many other secondary long-tail keyword variations that come from the targeted keyword began to be indexed and rank on the 1st page of Google too
- A 212% increase in clicks.
- A 185% boost in impressions.
- The keyword and its variations consistently ranked on the first page, capturing the attention of the target market.
Generally, when proper SEO strategies are executed on a primary keyword, tons of its variations will be indexed and ranked too. This is because a proper strategy entails a full cluster of tactics. These include creating SEO-structured content that has relevance from a basket of semantically-charged secondary keywords and context.
The end result will be rankings for dozens, or even hundreds of new keywords, on top of the primary target, and this will create a topical authority for the website.
** The screenshot shows stats on only the one primary targeted keyword and not of other new variations from its basket
