Are you ready to discover how AI-driven SEO can revolutionise your business?
Imagine transforming your online presence and witnessing a remarkable surge in organic traffic and conversions. This is precisely what our client, a prominent life insurance provider, achieved by embracing cutting-edge AI optimisation strategies.
Our client grappled with stagnant organic traffic, low conversion rates, and a limited return on investment from their existing SEO efforts. They needed a transformative approach to enhance their online visibility and attract qualified leads.
A look at the year-over-year results first..
The impact of our AI-optimised SEO strategy was nothing short of extraordinary. Comparing performance metrics from Feb 2024 – Feb 2025 against Feb 2023 – Feb 2024, our client achieved:
- 95.63% increase in key events (conversions): Growing from 3,598 to 6,939 key user actions.
- 71.63% increase in organic search users: Jumping from 470,650 to 807,795 users.
- 69.83% increase in new users: Rising from 461,417 to 783,631 new visitors.
- 114.33% increase in returning users: Doubling from 113,181 to 242,582 loyal visitors
Our AI-driven solutions
- AI-powered keyword research: Utilising advanced AI tools, we identified high-intent keywords that potential policyholders use, ensuring our client’s content aligned perfectly with user search behaviour.
- Content generation and optimisation: Leveraging AI, we crafted engaging, informative, and SEO-friendly content that addressed the specific needs and concerns of prospective customers.
- LLMO (Large Language Model Optimisation): Structuring content to align with AI search algorithms, ensuring it is easily digestible for AI tools like ChatGPT and other generative models that influence search results.
- Entity-based optimisation: Leveraging entity optimisation techniques to enhance keyword relevance and improve search engines’ contextual understanding of key terms and products.
- On-page optimisation: We employed AI to analyse and enhance website elements, including meta tags, headers, and internal linking structures, ensuring optimal search engine indexing and user experience.
- Personalisation & retargeting: Utilised AI-driven user data insights to customise content experiences, tailoring offers and information to individual visitors and re-engaging potential policyholders through retargeting strategies.
By integrating AI technologies with strategic SEO, our client not only enhanced their online visibility but also achieved substantial growth in organic traffic and conversions.
Isn’t it time your business experienced similar growth? Embrace AI-optimised SEO and watch your online presence soar.
For more SEO/LLMO case studies, visit our website at: https://www.growth.pro/seo-case-study