Are you missing out on high-intent AI traffic? We’ve come up with yet another case study to show why ranking in AI overviews is no longer a luxury but a necessity. Platforms such as ChatGPT, Google’s Gemini, and Perplexity are changing how users find and interact with content.
For our client, a premier online diamond brand, we recognised this opportunity and seized it, transforming their online presence.
The Results
Our LLMO (Large Language Model Optimisation) efforts began in September 2024, and this is what happened:
- Session views from AI platforms soared, with ChatGPT driving the highest engagement. Google’s Gemini and Perplexity also contributed significantly to the overall traffic.
- Non-branded, informational keywords began ranking prominently across AI platforms, amplifying our client’s reach and relevance in AI overviews.
- Our client’s website featured on AI overviews which helped them gain significant organic traffic as well as a surge in conversions!
Strategies Implemented
To achieve these milestones, we focused on a comprehensive AI content strategy:
- Deep AI competitor insights
We conducted thorough competitor analysis on major AI platforms. By studying AI-generated responses to diamond-related queries, we pinpointed areas where competitors were dominating and refined our content to compete effectively.
- Content optimisation for AI platforms
Our approach emphasised concise, authoritative responses tailored to AI-driven searches. We restructured existing content into skimmable, high-value formats like listicles, FAQs, and in-depth informational articles, directly answering user intents.
- LLMO and entity optimisation
Through LLMO, we fine-tuned content with enhanced semantic relevance and entity optimisation, ensuring our client’s brand resonated with AI search models.
- AI-focused keywords & structured data integration
We strategically incorporated non-branded, informational keywords and implemented structured data, such as schema markups for reviews and FAQs. This not only boosted visibility but also improved our client’s machine-readability.
- AI-friendly content formats
We used formats that AI models favour, such as question-and-answer sections and structured lists, to enhance “answerability” and make content more appealing to AI-driven overviews.
A compelling reminder: The time to adapt is now
Optimising for AI-driven searches is no longer an option but a necessity for businesses that want to stay ahead. Our client’s success demonstrates how proactive adaptation and targeted strategies can transform AI overviews into powerful traffic and conversion channels.
The question is: Are you ready to capture the future of search?
For more SEO/LLMO case studies, visit our website at https://www.growth.pro/seo-case-study