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The COVID-19 pandemic has hit all industries and the pharmaceutical industry holds no exceptions. The impacts are a result of demand changes, revision in regulations, approval delays and a lag in the supply chain. Additionally, health product consumption trends are also continually changing.
While the situation does offer many lead-capturing opportunities, it is not really easy in wake of strong brand competitions in this sector.
As a result, many companies are going online to source for new vendors for their pharma products.
Traditionally, sourcing has always been done through trade shows but now, it is impossible.
One simple sourcing method that gives immediate result is to just search in Google for commercially intent-based keywords. These are terms like “pharmaceutical manufacturing”, “pharmaceutical manufacturing companies”, “pharmaceutical manufacturing process”, “pharmaceutical and medicine manufacturing”, “pharmaceutical packaging”, and hundreds more.
The top search results for them will get the most clicks that go to the websites and this will result in new leads or customers.
Question: Is your company’s website fully updated and optimized to be found in Google for such valuable keyword searches?
Well, if not, then all the search traffic will go to your competitors’ websites. Face it!
Fun Facts:
- Organic search drives more than 50 % of all website traffic.
- Data obtained from Global Web Index via Datareportal says that 81% people search online for a product or service.
That’s a significant number to tap, especially for niche services like medicines and pharmaceuticals.
In order to see success as a pharma manufacturing company, you need to have a plan that uses critical web tactics in a well-structured manner. This includes:
- Website rebuilding (Stats: A one-second delay results in a 7% drop in conversions!)
- SEO optimisation (Stats: SEO offers a 14.6 % close rate as compared to the traditional marketing close rate of 1.7%!)
- Content marketing (Stats: 71% of a B2B respondent pool stated they reviewed a blog while on their buying journey!)
And that’s exactly where we can help you.
But before we get to that, check this out.
The list is practically endless with thousands of valuable keywords to tap for the pharmaceutical industry!
* Global volumes refer to the numbers searches for the particular keyword across the world.
* CPC or Cost Per Click refers to the price that you pay (in $) for each click as a part of your marketing campaigns.
And what’s more, a good number of these keywords present easy conversion opportunities. All you need is a well-formulated SEO strategy for your website in order to target the right audience with the right content.
Our services for similar Health product manufacturer helped them boost their traffic and create thousands of leads (and of course conversions!). Our work for this client included website rebuilding, SEO website design, content marketing, and creating optimised content including topic clusters, etc.
And the result?
Check out the figure below to see the increase in the number of landing pages that showed up in the search results after they started SEO services with Growth.pro (and that too in a month’s time frame!)
Additionally, their web content started to rank in Google for more and more keywords!
Easy?
NO.
With the number of pharmaceutical manufacturers (most of them having an online presence), the competition is huge and not easy to crack.
Our experience of working with multiple clients in the sector gives us the strategic advantage of understanding SEO tips that move the needle.
Our goal is to help you understand your buyer persona and buyer journey (who, when, what, where, and why) and connect with them at an opportune time by creating optimised web content that’s relevant to them.
Check out our relevant SEO case studies to learn more about how we can help you to create and implement digital marketing strategies and propel your brand’s presence on Google Search Results.
Considering an SEO website revamp?
Want to grow your online visibility to drive organic traffic?
Want to create relevant and optimised content that reaches your prospective clients?
Have a target sales goal that you want to meet?
Reach out to us at:
Let us create an SEO plan that helps you meet your growth objectives for the year!