Is Your Stainless Steel Fabrication Company Planning to Expand Globally?

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Looking for New Partnerships, Customers and Leads?

In light of the COVID-19 pandemic and US-China trade war, many companies are going online to source for new vendors.

Traditionally, sourcing has always been done through trade shows but now, it is impossible.

The US-China trade war has also disrupted the supply chain from China and those who are affected are looking for new vendors for their stainless steel products.

One simple sourcing method that gives immediate result is to just search in Google for commercially intent-based keywords.

These are terms like “stainless steel fabricators”, “stainless steel manufacturers” “stainless steel sinks”, “stainless steel tubing”,  “stainless steel pipe fittings”, and hundreds more. The top search results for them will get the most clicks that go to the websites and this will result in new leads or customers.

Question: Is your company’s website fully updated and optimized to be found in Google for such valuable keyword searches?

Well, if not, then all the search traffic will go to your competitors’ websites. Face it!

Fun Facts:

That’s a significant number to tap, especially for niche services like stainless steel fabrication.

In order to see success as a stainless steel parts manufacturer, you need to have a plan that uses critical web tactics in a well-structured manner. This includes:

  • Website rebuilding (Stats: A one-second delay results in a 7% drop in conversions!)
  • SEO optimisation (Stats: SEO offers a 14.6 % close rate as compared to the traditional marketing close rate of 1.7%!)
  • Content marketing (Stats: 71% of a B2B respondent pool stated they reviewed a blog while on their buying journey!)

And that’s exactly where we can help you.

But before we get to that, check this out.

Business Leads For Stainless Steel Fabrication Companies 1

The list is practically endless with thousands of valuable keywords to tap for the stainless steel fabrication industry!
* Global volumes refer to the numbers searches for the particular keyword across the world.
* CPC or Cost Per Click refers to the price that you pay (in $) for each click as a part of your marketing campaigns. 

And what’s more, a good number of these keywords present easy conversion opportunities. All you need is a well-formulated SEO strategy for your website in order to target the right audience with the right content.

Our services for a bulk hardware manufacturing company helped them boost their traffic and create thousands of leads (and of course conversions!). Our work for this client included website rebuilding, SEO website design, comprehensive content marketing strategy, and creating optimised content including topic clusters, layering, etc.

And the result?

Check out the figure below to see the increase in the number of organic leads that came through search traffic after they started SEO services with Growth.pro

Business Leads For Stainless Steel Fabrication Companies 2

Additionally, there were more than 2,000 keywords indexed in Google and dozens of them on the first and second pages. And what’s more, these were ranked between positions 1 and 3 on SERP (Search Engine Results Page) in almost all Google local country databases!

Business Leads For Stainless Steel Fabrication Companies 3

Our client started to rank globally for major ‘money keywords’, getting valuable leads from various places.

Business Leads For Stainless Steel Fabrication Companies 4



With the number of global stainless steel fabricators (most of them having an online presence), the competition is huge and not easy to crack.

Our experience of working with multiple clients in the sector gives us the strategic advantage of understanding SEO tips that move the needle.

Our goal is to help you understand your buyer persona and buyer journey (who, when, what, where, and why) and connect with them at an opportune time by creating optimised web content that’s relevant to them.

Check out our relevant SEO case studies to learn more about how we can help you to create and implement digital marketing strategies and propel your brand’s presence on Google Search Results.

Considering an SEO website revamp?

Want to grow your online visibility to drive organic traffic?

Want to create relevant and optimised content that reaches your prospective clients?

Have a target sales goal that you want to meet?

Reach out to us at:

Let us create an SEO plan that helps you meet your growth objectives for the year!