Topical Authority Strategy to Grow Impressions and Clicks in Two Months

Skyrocketing Impressions and Clicks with Topical Authority

In the ever-evolving world of SEO, topical authority continues to prove its worth as a game-changer. 

Our client, a leading cosmetics brand in Malaysia, was struggling to gain online visibility in the highly competitive beauty industry. They had a solid product line but were unable to reach their target audience effectively.

Our Strategy

  • Topical keyword research to identify the most relevant primary and secondary keywords. 
  • User behaviour and query semantics analysis.
  • Creating comprehensive topical maps to win for relevant keywords and their semantic variations.
  • Publishing engaging, informative, high-quality SEO-structured content that resonated with the target audience.
  • URL hierarchy optimisation.
  • Meta tags optimisation to send the right triggers to Google’s NLP algorithm.
  • Strategic internal linking to boost SEO equity.
  • Implementing structured data (schema) to provide context to the content.
  • Layering additional new SEO-structured content on existing ones.
  • Consolidating existing content that was fighting for the same keywords (keyword cannibalization)

The Results

Within just two months of implementing our topical authority plan, we observed the following results:

  • Impressions skyrocketed from a modest number to an astounding 21,000% increase.
  • Clicks improved significantly, showing a 6,000% increase.
  • The website began ranking for all variations of the targeted primary keywords.
  • Some of the most relevant keywords started ranking on the first page of search results.

This case study serves as a reminder that with the right strategy and a well-crafted topical map, even the most competitive markets can be conquered. 

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