Pushing Web Traffic From 0 to 17k Using the Power of Topical Authority

Pushing Web Traffic

Watch what happens when a strategic topical authority SEO campaign is deployed.

Our client, an up-and-coming SAAS (software as a service) platform, was seeking to carve a niche for itself in an overly saturated market.

They had zero online visibility (brand new website) when we started our SEO services in November 2022.

Our strategy

Our approach comprised of the following key steps:

  • Comprehensive analysis of user behavior and query semantics.
  • Detailed keyword research to identify the most relevant primary and secondary keywords.
  • Creating a detailed topical map to win for relevant keywords and their semantic variations.
  • Producing high-quality, informative content that is both relevant and engaging.
  • Optimizing of URL hierarchy to align with the website’s topicality.
  • Optimizing the meta tags with semantically-related phrases that send the right triggers to Google’s NLP algorithm.
  • Strategic internal linking between pages to boost SEO equity.
  • Implementation of structured data (schema) to provide context to the content.
  • Building trust with users by adding expert bios and maintaining high EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) standards.


Within a span of six months since implementing our topical authority plan, we observed the following results:

  • Impressions per day increased from 0 to 1274.
  • Clicks improved from 0 to 138 per day.
  • The number of accumulated visitors grew from 0 to 17k in 6 months.
  • The website began ranking for all variations of the targeted primary keywords.
  • Some of the most relevant keywords started ranking on the first page of search results.
  • Almost 3,000 goal completions (trial and paid sign-ups & inquiries).

This case study is yet another example of the transformative power of a well-crafted SEO strategy focused on building topical authority. For anyone looking to increase visibility, drive traffic, and build a robust online community, topical authority is the key.

For more case studies, visit our website at https://www.growth.pro/seo-case-study.

Pushing Web Traffic

the Power of Topical Authority

Pushing Web Traffic From 0 to 17k Using the Power of Topical Authority 1

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