Getting Rankings & Traffic for a Brand New Domain in a Hyper-Competitive Industry

Organic Traffic

We commenced SEO services for our client in May 2022. It is a brand-new site that offers online fitness courses and programs.

This niche is hyper-competitive, and Google is not short of good content for searchers. On top of that, many competitive websites are chock-full of information, created for many years now.

We noticed that the website ranked low for some branded keywords in its target country but not for any important non-branded and service-related keywords.
The result? There was no site visibility on Google and no organic traffic flowing in.

WHAT WE DID

  • Conducted technical, SEO and content audit to look for flaws.
  • Fixed technical issues like site speed and other core web vitals.
  • Optimised their service pages for schema for Search Engines to understand their pages and rank better.
  • Set up tracking with Google Analytics, Google Tag Manager and Google Search Console to understand the site better.
  • Built citations and linked them to the site’s URL to improve its online presence.
  • Keyword research to identify the most relevant money keywords for on-page optimisation.
  • Layered the service page content to rank for important primary and secondary keywords.
  • Competitor analysis to identify gaps and low-hanging fruits (high search volume and low keyword difficulty)- this helped to create a detailed content calendar.
  • Produced high-quality, intent-based content.
  • Created a solid and strategic internal link structure to allow a smooth flow of SEO equity.

RESULTS

  • Improvements in organic traffic, visibility on SERP, and organic clicks.
  • Domain rating grew from 2.5 (when we started SEO) to 15 within eight months.
  • The site started to rank for more non-branded commercial/transactional keywords.

Organic Keyword Position Organic Traffic

Lesson- when done right, SEO strategies trigger a “flywheel effect” where compounding results can be seen very quickly with a lasting impact!
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