Our client, a prominent aesthetic orthodontic treatment clinic, was eager to elevate their online presence and become the go-to solution for individuals seeking these treatments.
The challenge
When we began our SEO journey in May 2022, the orthodontic industry in Malaysia was already saturated with numerous players vying for the top spot on search engine results pages (SERPs). The challenge was not just to increase visibility but to ensure that the visibility translated into meaningful engagement and conversions.
Our strategy
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- Website revamp, emphasising the unique selling points of the client’s treatments and ensuring that the content resonated with the potential audience’s needs and concerns.
- User Experience (UX) enhancement.
- On-page optimisation to send the right triggers to Google’s NLP algorithm.
- Topical keyword research to identify the most relevant primary and secondary keywords.
- User behaviour and query semantics analysis.
- Creating comprehensive topical maps to win for relevant keywords and their semantic variations.
- Developed informative articles catering to the searcher’s intent, addressing common concerns, latest trends, and benefits of various treatments.
- URL hierarchy optimisation.
- Internal linking to distribute SEO equity among key pages.
The results
- Impressions saw a growth of 116% in less than a year.
- Clicks surged by 79% during the same period, indicating a higher engagement rate with the target audience.
- The website began ranking for several high-volume keywords related to orthodontic treatments, further solidifying its position in the industry.
- Growth in organic traffic led to brand awareness, making the website one of the leaders in Malaysia within the niche.
- The client reported a significant increase in sales and annual revenue.
The substantial growth in impressions and clicks is indicative of the trust and credibility the brand has garnered over the year. We are confident that with consistent SEO efforts, the client will continue to see compounding results!
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