We’re excited to share another insightful SEO case study from our client, a leading aesthetic clinic chain. We kicked off our SEO services for them in January 2023.
Our Strategy
- Detailed analysis of user behaviour and query semantics.
- Developed a query hierarchy path based on search intent.
- Conducted thorough keyword research to identify the most important primary and secondary keywords.
- Created a detailed topical map to win for relevant keywords and their semantic variations.
- Created high-quality, informative content that was published regularly.
- Implemented topically optimized and logical URL hierarchy.
- Prepared a layout for internal linking between pages to allow a smooth flow of SEO equity to power pages.
Results
We started implementing our SEO plan in January 2023, and these are the results that followed in the subsequent six months:
- The impressions increased by over 133.57%.
- The increase in clicks was around 85.1%.
- The website is now showing up as a major authority within its niche, ranking for all variations of the targeted primary keywords.
- Some of the most relevant keywords are now ranking on Page 1 and have also won some featured snippet spots on Google!
This case study is a testament to the impact of meticulous research, user-centric content, and focused SEO tactics in building topical authority within a niche!
For more case studies, visit us at https://www.growth.pro/seo-case-study
