We’re excited to share another insightful SEO case study from our client, a leading aesthetic clinic chain. We kicked off our SEO services for them in January 2023.
Our Strategy
- Detailed analysis of user behaviour and query semantics.
- Developed a query hierarchy path based on search intent.
- Conducted thorough keyword research to identify the most important primary and secondary keywords.
- Created a detailed topical map to win for relevant keywords and their semantic variations.
- Created high-quality, informative content that was published regularly.
- Implemented topically optimized and logical URL hierarchy.
- Prepared a layout for internal linking between pages to allow a smooth flow of SEO equity to power pages.
Results
We started implementing our SEO plan for this aesthetic clinic in January 2023, and these are the results that followed in the subsequent six months:
- The impressions increased by over 133.57%.
- The increase in clicks was around 85.1%.
- The website is now showing up as a major authority within its niche, ranking for all variations of the targeted primary keywords.
- Some of the most relevant keywords are now ranking on Page 1 and have also won some featured snippet spots on Google!
This case study is a testament to the impact of meticulous research, user-centric content, and focused SEO tactics in building topical authority within a niche!
For more case studies, visit us at https://www.growth.pro/seo-case-study.