# Growth.pro

> Growth.pro is an AI visibility consultancy specialising in AEO and GEO (Answer Engine Optimisation and Generative Engine Optimisation) for Malaysian enterprise consumer and B2B brands. It builds and operates the AI Visibility Operating System, measuring brand visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode.

## Organisation

- Brand: Growth.pro
- Legal name: Growth Pro Sdn. Bhd.
- Registration: Malaysia, 202001011280 (1367600-U)
- Founded: Growth.pro began in 2018 and was incorporated as Growth Pro Sdn. Bhd. in 2020.
- Founder: Alvin Koay, CEO and Founder (https://www.linkedin.com/in/alvinkoay)
- Location: George Town, Penang, Malaysia
- Serves: country-level CMOs and heads of marketing at enterprise consumer and B2B brands in Malaysia
- Credentials: Malaysia Digital (MD) Status, awarded by MDEC; Official Shopify Partner
- Commitments: month-to-month engagements, no lock-in; per-market category exclusivity for the duration of an engagement
- Website: https://www.growth.pro/
- LinkedIn: https://www.linkedin.com/company/growthprofessionals/

## What Growth.pro does

Growth.pro builds and operates the AI Visibility Operating System. Its methodology is the PAVA Framework (Presence, Authority, Visibility, Amplification) and its practice is AI Citation Enablement. It measures brand visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode via proprietary measurement infrastructure. Documented results are reported as observed patterns from prior engagements, with clients anonymised pending naming permission, never as forward promises.

## Methodology and practice

- [The Approach](https://www.growth.pro/approach): how Growth.pro works and the architecture of the AI Visibility Operating System.
- [PAVA Framework](https://www.growth.pro/pava-framework): the four-pillar methodology in detail, Presence, Authority, Visibility, and Amplification.
- [EntityWorks](https://www.growth.pro/entity-graph): EntityWorks: Growth.pro's system for making sure AI platforms know exactly who your brand is, and keeps getting it right. Pillar 01 of the PAVA Framework, made concrete.
- [AI Citation Enablement](https://www.growth.pro/ai-citation-enablement): the practice that helps AI platforms find, verify, and accurately attribute a brand's expertise.
- [Methodology standards](https://www.growth.pro/policy-methodology-standards): the practices Growth.pro contractually excludes, aligned with Google's May 2026 spam-policy guidance.
- [What is AEO](https://www.growth.pro/what-is-aeo): Growth.pro's definition of Answer Engine Optimisation and how it differs from SEO and GEO.
- [What is GEO](https://www.growth.pro/what-is-geo): Growth.pro's definition of Generative Engine Optimisation and how it differs from SEO and AEO.

## Solutions

- [AI visibility for commerce brands](https://www.growth.pro/solutions/commerce): the commerce application of the system, catalogue entity work and citation-ready product content, backed by six documented eCommerce engagements.

## Proof and engagement

- [Case studies](https://www.growth.pro/case-studies): documented AI visibility results across sectors, measured not estimated, clients anonymised pending naming permission.
- [Engagements](https://www.growth.pro/engagements): the engagement ladder, pricing, and the no lock-in and category-exclusivity commitments.
- [AI Visibility Audit](https://www.growth.pro/audit): request a complimentary baseline audit across the five named AI engines.

Documented eCommerce engagements:

- https://www.growth.pro/case-studies/ecommerce-product-pages-ai-visibility
- https://www.growth.pro/case-studies/ecommerce-ai-mention-coverage
- https://www.growth.pro/case-studies/ecommerce-ai-visibility-growth
- https://www.growth.pro/case-studies/ecommerce-531-ai-citations
- https://www.growth.pro/case-studies/ecommerce-ai-referred-traffic
- https://www.growth.pro/case-studies/ecommerce-ai-ready-content

## The firm

- [About](https://www.growth.pro/about): the firm, the founder, and Malaysian market credentials.
- [Insights](https://www.growth.pro/insights): Growth.pro's writing on AI search visibility for Malaysian CMOs.
- [Contact](https://www.growth.pro/contact): how to reach Growth.pro.