How We Turned Traffic into Strong Revenues with SEO
The goal of any SEO strategy is to drive organic traffic to a website and improve its search engine rankings. For our client, who operates in a highly competitive industry (authentic gold and diamond jewellery), ranking for keywords with high transactional intent was crucial for driving revenue and business growth. We realised that the site required multiple technical fixes to improve site speed, page loading, and other core web vitals. Additionally, it was not optimised considering the target audience and