How We Rank Keywords That Generate Enrolments Worth Lots of $$$ for a College.
Our client is an educational institute in Malaysia offering graduate and postgraduate level courses. Education in itself is a highly competitive market, with universities jostling for student enrolments within targeted locations. Needless to say, winning a SERP ranking for important keywords in this industry is not a cakewalk. Since the LTV (lifetime value) of each enrollment can sum up to tens of thousands of dollars, every single conversion is immensely valuable to the client. The target was, therefore, to win