What Are Entities, And How Do They Impact SEO?
Google has been inclined towards entity-based search results since 2020, indicating a clear shift in its ranking strategies. SEO (Search engine optimization) is slowly shifting its traditional ideology where links and keywords were the top priorities of an organic campaign. Entities are the new concept that search engines have been investing in. It is, therefore, integral to understand what entities are, and their relationships in order to know how they impact rankings. The idea is to see your content as